B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall
PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels, slippers, and slides. As two Certified B Corporations, Rumpl and OluKai believe in sustainable, purpose-built products and their new collection is inspired by Hawaiʻi’s natural environment. Rumpl’s Original Puffy Blanket in Mauna Loa, Sherpa Puffy Blanket in Blue Spruce and Koi, and The Everywhere Towel in Hawai’i Tide will be available for purchase and pre-order on September 9 at www.rumpl.com. OluKai’s Mahana Mino, Ulele ‘Olu Mino, Ku’i Mino and Nu’a Mino will be available for pre-order on September 9, exclusively at www.olukai.com.
“We are always on the lookout for brands to partner with that share similar values with Rumpl. As a B Corp, OluKai is the perfect example of a brand designing sustainable, highly functional, and stylish products that align with our values,” says Wylie Robinson, CEO and founder of Rumpl. “The new collection highlights Hawaiʻi’s iconic landscapes, showing off the beauty of its volcanos and beaches, and we’re excited to share it with those who value these special places like we do.”
Perfect for surf trips to the coast or visits to the highest volcanos, The Original Puffy Blanket - Mauna Loa (MSRP $129), is made from 100% post-recycled materials and utilizes technical materials that have been developed for premium activewear and outdoor gear. This versatile blanket’s design is inspired by Hawaiʻi’s most famous volcano and the largest volcano on earth, Mauna Loa. Rumpl also introduces two additional Hawaiian-inspired products, The Sherpa Puffy Blanket - Blue Spruce (MSRP $169) and The Everywhere Towel - Hawai’i Tide (MSRP $54), in two colors, Aqua and Coral.
“This collection is the result of incredible synergy between OluKai and Rumpl and embodies both brands’ love for Hawaiʻi, quality and sustainability,” says Blaine Conrad, VP of products of OluKai. “We are thrilled to partner with the Rumpl team to create one-of-a-kind products that showcase a unique take on Hawaiʻi’s natural beauty.”
The Mino slipper collection was built for home or to roam and features Rumpl’s puffy blanket upper made from 100% post-recycled materials. The Mahana Mino (MSRP $120) and the Kuʻi Mino (MSRP $120) offer full coverage on the upper and are lined with soft Sherpa. The Nuʻa Mino (MSRP $100) and the Ulele ‘Olu Mino (MSRP $100) are both slide styles with partial puffy blanket coverage on the upper lined with terrycloth and a velcro closure for comfortable fit. All four styles feature OluKai’s signature drop in footbeds inspired by the Wet Sand Principal which cups the heel and allows toes to splay out naturally providing unparalleled comfort all day long.