Rumpl Announces New Vendor Partnership with the Grassroots Outdoor Alliance

PORTLAND, Ore. (June 6, 2022) – Today, Rumpl, the category leader in premium, technical blankets, announces its partnership as a new vendor partner with the Grassroots Outdoor Alliance, the national organization working together for the health and growth of independent specialty outdoor retail. Each year Grassroots Outdoor Alliance vets and offers vendor partnerships to a select number of outdoor manufacturers.


“The Grassroots Outdoor Alliance is the perfect community of retailers who define and reach the core outdoor consumer,” says Nate Clark, national sales manager at Rumpl. “At Rumpl, we view the Grassroots Outdoor Alliance as one of the most important retail networks to reach our core customer. We cannot wait to invest more time and resources into this partnership and are excited to work with their members to offer an aggressive sales program that is exclusively available for Grassroots Outdoor Alliance retailers.”


Becoming an official vendor partner enables Rumpl to formalize its communication channels with specialty retailers and get in front of the remainder of the Grassroots Outdoor Alliance membership. As a new vendor partner, Rumpl hopes to better understand the challenges Grassroots Outdoor Alliance retailers face in their stores and how Rumpl can best serve them.


“As a specialty outdoor retailer, we serve a community of folks who demand the best-in-class product from brands committed to a responsible environmental footprint,” says Chuck Millsaps, president of Great Outdoor Provision Co, a Grassroots Outdoor Alliance member and Rumpl retailer partner. “Rumpl delivers not only on the gear and the mission but recognizes the importance of clean distribution and profitability to allow small businesses like ours to thrive as the local outfitter of choice for our markets.”


“We have had a wonderful experience working with Rumpl over the last few years and are elated to be carrying their product,” says Suzanne Mayerchak, chief operating officer at Walkabout Outfitter, another Grassroots Outdoor Alliance member and Rumpl retail partner. “The team at Rumpl is not only very timely but also willing to take the time to answer all our questions and concerns. With six stores, there are always a lot of questions.”


Rumpl will exhibit at this year’s Grassroots Connect, the biannual buying show of Grassroots Outdoor Alliance. Grassroots Connect is scheduled for June 6-9, 2022, in Knoxville, Tennessee.


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About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl's high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go ... or when you don't go anywhere.