Rumpl Teams With Active Lifestyle Agency rygr to Lead Public Relations Efforts
PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019.
Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as the category leader in technical blankets. Combining technical materials, including post-consumer recycled goods, with fresh designs and colorways, Rumpl’s collection of versatile blanketsand geardelivers “the comfort of home” anywhere.
“In our search for a new communications partner, we sought an agency that is agile and forward-thinking to match our brand’s aspirations and internal capabilities,” says Rumpl Founder and CEO Wiley Robinson. “In rygr, we’ve found a partner that is authentic in the active lifestyle space, enthusiastic about design and innovation, and capable of telling engaging stories across endemic and broad-based platforms.”
rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate 360-degree product and brand campaigns. rygr’s client list includes Swedish apparel- and gear-maker Fjällräven, American footwear brand KEEN, and French footwear, apparel and hardgoods manufacturer Salomon.
“This partnership with Rumpl presents rygr with an incredible opportunity to work with a category leader that shares our values surrounding stewardship and craft,” says Brian Holcombe, principal at rygr. “A Rumplblanket has a place in every household and the storytelling opportunities offered by the brand are myriad. Whether we think about the design ethos behind Rumpl’s brilliant patterns or the brand’s admirable move to post-consumer recycled materials across much of itsproduct line,Rumpl has built a solid foundation from which to work.”
About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go … or when you don’t go anywhere. https://www.rumpl.com.
About rygr: rygr is a solutions-oriented marketing partner for the active lifestyle. We partner with leading passion brands to orchestrate 360° product and brand campaigns that build awareness and drive demand. rygr clients include traditional outdoor market leaders, mainstream fitness and lifestyle brands, scrappy startups, and mass consumer-packaged goods manufacturers. rygr values: Integrity, Craft, Empathy, Change, and Stewardship. Learn more at http://rygr.us.