Snow Peak and Rumpl Partner Again to Launch an Updated Fire-Resistant Blanket
PORTLAND, Ore. (Jan. 31, 2022) – Today, Snow Peak, the leading Japanese outdoor design brand, and Rumpl, the leader in technical blankets, are teaming up to announce the launch of the next generation limited-edition NanoLoft® Takibi Blanket.
The brands’ Portland-based teams first collaborated in 2020 to design a fire-resistant blanket that combines Rumpl’s sustainable proprietary 100% post-consumer recycled NanoLoft insulation with Snow Peak’s own recycled ripstop with fire-resistant aramid material. The result was an environmentally-friendly product perfectly suited for cozy nights around the fire.
This year, the blanket is updated with a higher-performing, eco-conscious face fabric. A proprietary blend of natural fire-resistant fibers, mixed with cotton and polyester, the face fabric maintains performance, softness and strength. With no chemical coating, the fibers preserve fire-resistance through machine washing, and ensure no harmful chemicals leach into the water supply. This updated version also comes in a modern tan colorway, Amenity Dome, inspired by Snow Peak’s iconic tent collection.
The NanoLoft Takibi Blanket will be available for purchase on February 10 via both brands’ ecommerce sites, as well as at Snow Peak’s brick-and-mortar retail locations in Portland and Soho. The blanket will also be available internationally in Japan, Korea and Taiwan.
Reconnecting with friends and nature, Takibi (bonfire in Japanese) is a foundational element of outdoor culture. Takibi Time provides a restorative opportunity to slow down, unplug from the stresses of modern life. The NanoLoft Takibi Blanket complements Snow Peak’s extensive line of Takibi products, built for time around the bonfire.
“It was an easy decision to partner with Snow Peak again given their emphasis on designing high-quality, beautiful product,” said Wylie Robinson, chief executive officer and founder of Rumpl. “For this year’s launch, we improved the fire resistance of the blanket and incorporated Snow Peak’s iconic tan colorway, something their consumers will immediately recognize and appreciate. We’re confident this blanket will elevate your around-the-fire Takibi experiences with friends and family.”
Solving the common problem of burn holes in a favorite blanket or jacket from errant sparks, the NanoLoft Takibi Blanket’s topside is a fire-resistant woven fabric blend of Mono-Acrylic and Cotton Ripstop. Each blanket features Rumpl’s 100% post-consumer recycled proprietary NanoLoft insulation, which is made up of tiny circular clusters that mimic the properties of down. Designed to be both durable and functional, users can spend more time enjoying the fire and less time brushing away sparks.
“Time by the fire - what we like to call takibi time - is a staple in outdoor culture. At Snow Peak, we believe Takibi Time is one of the best ways to slow down and reconnect to nature and one another. For years, we’ve designed gear and apparel that create restorative fireside experiences,” said Matt Liddle, chief operating officer at Snow Peak USA. “Our first collaboration with Rumpl was a success, and we’re proud of the second product we’ve created together.”
- Topside: Proprietary blend of natural FR (fire-resistant) fibers mixed with cotton and polyester - Bottom: 100% Post-Consumer Recycled 30D Polyester Ripstop with DWR Coating
- Insulation: 100% post-consumer recycled proprietary NanoLoft® Insulation - Strap: nylon
Hardware: Custom co-Branded aluminum
Weight: 890 grams
Dimensions: Flat: 50”x70” , Packed: 6” x 14”
About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl's high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go ... or when you don't go anywhere. https://www.rumpl.com.
About Snow Peak: Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand's belief that time spent sharing food and drink by the fire is the best way to connect with one another. snowpeak.com